Online auctions
have come of age. Once the province of one big online auction site
whose name starts with e and ends with Bay, there are now many online
auction sites utilizing a number of different business models. You can
score some incredible bargains in online auctions – or you can pay far
more for an item than it’s worth. Depending on the site and its business
model, you can end up paying out more money than you intended and still
not end up with the item you were bidding on. If you want to score big
bargains in online auctions, it helps to understand the site’s business model and have a targeted strategy for winning items on each site.
Standard Online Auctions
The
most familiar type of online auction site, that big, well-known one, is
technically an English auction. In English auctions, the item is posted
and users place open bids on each item. Each new bid must be larger
than the bid before it and the winner is the one who places the largest
bid at the end of the time allotted for the auction.
One
of the best strategies for winning online auctions is to keep your bids
to yourself. This may seem impossible – after all, don’t they show the
highest bid? Not necessarily. Some sites allow you to name a maximum
amount that you’ll bid on an item – but won’t show the maximum bid to
anyone else. Instead, the site will increase the bid on the item by a
specific increment – and you’ll pay that price if you win it. If someone
tops your bid, the site will automatically increase the bid by the
standard increment – and keep doing that until someone outbids your
maximum.
By
letting the online auction site manage your bidding, you’re saving
yourself time and ensuring that you don’t get carried away and bid more
than you can afford. You’re also avoiding one of the biggest no-nos in
bidding – calling attention to the item you want to buy. Every bid
increases its visibility – keep your bids out of site and you’ll have
less competition.
Bidding Strategies for Penny Auctions
Penny
auction sites are growing in popularity. On these auction sites, you
buy a number of “bids” for a package price, and then use the bids to buy
items that interest you. The action on penny auctions can be fast and
exciting – and strategy is important to winning the items you want for
the lowest possible number of bids.
Strategies
for winning penny auctions often involve timing things right. Bidding
during off hours, for example, guarantees that you’ll have less
competition for items you want, which usually translates to spending
fewer bids to get the item you want.
The most important tip for winning online auctions is a common sense one. Research the online auction site before bidding. The more you know about how the site works, the easier it will be to win the auctions you enter.
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