If you keep up with the latest trends, you’ve probably heard the term “entertainment shopping.” It’s
typical marketing speak for something you probably know better as
online auctions or penny auctions. The most popular of these are the
penny auction sites, where you place bids in increments of a penny, and
win the item you’re bidding on if you placed the last bid before time
ran out. Penny auctions are so popular that you’ll see reports about
them on the evening news and ads for them during prime time. Are you
curious about these online auctions and how they work? Here are the basic facts you should know before you start bidding on any online auction site.
Buying Bids
Penny
auctions are not the same as the better known auction sites like eBay,
which operates on an English auction system. In an English auction, you
bid on items against other bidders. At the end of the auction, the
bidder with the highest bid pays the full amount for the item. If you
don’t win the item, you don’t pay anything.
In
penny auctions, you buy bids in advance at a pre-determined rate,
usually between 40 cents and $1 per bid. Every time you place a bid on
an item, the bidding price on that item will go up by a penny – but it
will cost you the price of one bid. Your bids are used up whether you
win the item or not, so even if you don’t win the item, you’ll be paying
to bid.
Timing Auctions
Another
difference between typical online auctions and penny auctions is how
the auctions are timed. In a typical online auction site, each auction
is set to last a specific number of hours or days. When the timer runs
out, the highest bidder wins the item. Penny auctions run differently,
and it’s important to understand how the clock runs on each penny
auction website you visit. Generally, each auction runs for ten to
fifteen minutes, but the auction doesn’t end until the bidding stops.
This is a lot closer to the “going, going, gone” of the auctioneer that
most people are familiar with.
Bidding Strategies
Obviously,
the fewer bids you have to place to win an item, the less the item ends
up costing you. That’s why bidding strategies are important. You’ll
find lots of advice about bidding strategies at penny auction review sites and on online auction sites.
If
you’ve never tried bidding on penny auctions, give it a whirl, but
study the site first so you know how to bid and what each bid will cost
you. The most important thing to remember is that this is supposed to be
entertainment – set your limits and have fun.